Nawa NU, Hidayat A. Peran Self-Brand Connection dalam Memediasi Kredibilitas Endorser terhadap Ekuitas Merek pada Marketplace Shopee. inobis [Internet]. 2020Dec.1 [cited 2026Sep.21];4(1):59 - 71. Available from: https://inobis.org/ojs/index.php/jurnal-inobis/article/view/166