NAWA, N. U. .; HIDAYAT, A. . Peran Self-Brand Connection dalam Memediasi Kredibilitas Endorser terhadap Ekuitas Merek pada Marketplace Shopee. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, [S. l.], v. 4, n. 1, p. 59 - 71, 2020. DOI: 10.31842/jurnalinobis.v4i1.166. Disponível em: https://inobis.org/ojs/index.php/jurnal-inobis/article/view/166. Acesso em: 6 aug. 2026.