Amalia, S., Nugraheni, T. and Misdiyono , M. 2024. Consumer Decision Model: Online Customer Reviews, Online Customer Ratings, and Brand Ambassadors Influence Decisions to Purchase in E-commerce During the COVID-19 Pandemic. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia. 7, 3 (Dec. 2024), 346 - 355. DOI:https://doi.org/10.31842/jurnalinobis.v7i3.324.